Whether you are running a business from the kitchen table, garage, spare room or suite of offices there is no getting away from branding. Brands are not just for the global giants. Surprisingly, brands have become embedded in our culture and represent more than just the product or service.  Branding is emotional, it’s psychological and...Read More

There you are, out of your university education and thrust into the fast-paced world of business. You’re working your way up the ladder, but there’s one kink in your trajectory – your qualifications and experience aren’t quite enough to nab those top jobs. It happens to so many of us in the world of work,...Read More

Everyone has something they aspire to be, do or have, which is often felt as a deep yearning, that we sometimes cannot articulate or even understand. Most of us had big dreams as children, but as we get older, they become distant memories and we get on with life in the “real world”. Some of...Read More

5 Tips to Increase Productivity In Your Business 1. PLAN: Make a list the night before of the 3 things you would be unhappy or frustrated about if you did not complete by the end of the next day.  Make sure you write this list before you switch on your gadgets in the morning.  The...Read More

I was incredibly proud to be chosen as one of the inaugural Retail Ambassadors at the 2013 Specsavers everywoman in the Retail Ambassador programme. I was especially thrilled I got a chance to speak to a true retail role model – Nicky Dulieu. In my first week a male colleague announced in a very loud...Read More

For many women feeling dissatisfied in their career, the only thing they look forward to (other than the weekend) is those few weeks they get away from the office on annual leave. However, this time can be bittersweet. Whilst you’re away from the office, you feel a sense of freedom and relief. If you’re lucky...Read More

Developing your leadership skills In Part I, we looked at a recent study that showed that women demonstrate more leadership ability as they mature and what you can do now to ‘lead, before you are a leader’. Let’s look now at how you can continue to develop your leadership skills and ask ourselves if more...Read More

When you are unhappy in your job or career, it can be a challenge to stay motivated. Here are five things that can help you to maintain your motivation: 1. A clear vision and goal  What are you working towards? If you are unhappy where you are, why are you still there? Do you have...Read More

Leadership for today’s corporate reality My first attempt at a lead into this topic retold a story about the different leadership styles between the Japanese and American naval commanders at the Battle of Midway in 1942. Luckily for me, I asked my wife for some feedback and she was blunt; ‘most women are not interested...Read More

Being ‘busy’ is a modern day malaise, mostly of our own making. Increasingly we seek to fill every moment with activity, constantly challenging ourselves to get do and achieve more in the hope this will make us happy and fulfilled. Sadly this does not seem to be the case. The relationship between busyness, stress, health...Read More