In order to answer the question “What’s in it for Me?”, or WIFM, change management leadership must create energy and engagement around the change. This builds momentum, and instills support at all levels of the organisation. Factors that influence WIFM are:
- The nature of the change
- The organisational context for the change
- An employee’s personal situation
- What motivates the person as an individual?
The next exercise provides data input that can be used to discover what’s in the change for employees at Contemporary Chemical.