Effective communications are essential for building support throughout the organisation.
Whoever communicates with people impacted by a change must have a clear understanding of the overall nature of the change, its reasons, and how it aligns with the vision for the organisation. He or she must understand the risks of not changing, the timing for the change, and what people will be most impacted by the change.
Communications options are many, including email, presentations, postings on the organisation’s intranet, flyers and circulars, banners, online or phone conferences, and special social events.
Beforehand, communicators should identify and segment audience groups, craft messages appropriate for each audience, and determine the most effective packaging, timing, and methods for communicating.
- Executive sponsorship
- Coaching by managers and supervisors
- Ready access to business information