A trade show is a chance for a company to display the product or service the organisation provides.
Trade shows are the perfect venue for finding new customers and generating interest in the product. Your role in trade shows may vary. You will probably have to schedule and coordinate the trade show, but there is a chance that you will have to attend. If you do attend, prepare the following tasks:
- Assist with booth set up.
- Develop and/or present demonstrations.
- Interact with potential clients.
Trade show demonstrations are advertising opportunities. You need to tailor the presentation for your audience. For example, you should play up money saving opportunities for CEOs and innovation for IT buyers.