There are three main components of communication, which affects the overall understanding of what is being communicated.
These would include the verbal, nonverbal and paraverbal platforms used.
For most, the effective impacts desired out of a communicating exercise, comes from the importance of being able to invoke some level of emotion both from the presenter and the listener.
If the communication is well designed, with this important aspect dominantly featured, then the eventual results of the said communication exercise will bring forth the desired effects.
Learning how to identify and include terms in the speech pattern and body language will be very useful when trying to focus in invoking some sort of emotion from all involved.
Using appropriate trigger works and phrases is one way of achieving this emotional impact. “Painting” a picture with the choice of words used is the main idea behind the emotion invoking communication technique.
This is very important for the presenter who is focused on making the desired impact on the listener in order to get the results intended.
Having the general gist of the message being lost in translation is especially possible when the body language used does not in any way reflect the actual message content intended for the listener. Therefore it is very important to ensure the appropriate body language is chosen and used to match whatever is being communicated. This is one of the most effective ways of reinforcing the message being communicated.
Besides the intention of attracting and holding the listener’s attention, another benefit of a concise communication exercise is that the individual will be able to speak factually and not waste time with nonsensical remarks. Most listeners appreciate communication styles that are rich with information and facts. Most attention grabbing communicative information focuses on these important elements and this is especially prevalent in the advertising line where time is of the essence.