An assertive, self-confident person uses a variety of coping techniques to deal with the challenges of interpersonal communication. Many of these techniques come from the school of neuro-linguistic programming. NLP began in California in the mid-1970s, when graduate Richard Bandler joined a group at the University of Santa Cruz headed by linguistics professor John Grinder. NLP is defined as models and techniques to help understand and improve communication — and to enhance influencing behavior.
“Communication is both a science and an art.” Mark Sanborn
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