To lobby for change, you need to influence people and excite them to your vision. You may need to persuade a reluctant boss or fight a corporate culture that doesn’t understand what you are trying to do. In that case, you need to demonstrate why your requested change needs to occur.
Do your research, and always enter a meeting by being prepared. Study the situation and present all of your findings in a short report, preferably with simple charts or graphs. Give them something they can easily understand. Have the details ready in case you are asked a question, but don’t overload people with facts. Show as clearly as possible how your plan will effect positive change.
If you are lobbying your own followers, the same is true. You may want to revolutionize a cultural change. Perhaps you are a shop manager and people are unmotivated. You may need to bring about change slowly, rather than with one big dramatic gesture. On the other hand, you may need to shake things up in a big way. Whatever the situation, you can successfully lobby for change if you attack the problem with a plan, sound reasoning, and infectious enthusiasm!