As businesses expand in an ever increasing global market place, so our communication skills must expand and improve. Cross-cultural communication is vital for any business that has a diverse workforce, or wants to play a part in the global economy.
It is imperative to be aware of cultural differences, so that we don’t cause offence, and so that we can effectively communicate in situations where language or cultural differences might be a barrier.
Building skills such as active listening; empathy; having a positive attitude to communication and respectful responses will all help contact go smoothly and give results that are positive. Cross-cultural communication must involve an understanding of how people from different cultures communicate, speak and perceive the world around them.