Whether you are running a business from the kitchen table, garage, spare room or suite of offices there is no getting away from branding. Brands are not just for the global giants. Surprisingly, brands have become embedded in our culture and represent more than just the product or service.  Branding is emotional, it’s psychological and...Read More

Personal brand is based on an authentic expression of who you are, amplified within a given context. In business it’s the combination of what you uniquely bring, presented in a way that chimes with the needs of your customer. Personal branding is a marketing concept. First coined by Tom Peters in1997, it has come about...Read More

Many women work hard to get to the top of their career and when they get there, are unable to enjoy their new role because they feel like a fake and suffer from what is known as Imposter Syndrome. Imposter Syndrome is described by the Collins dictionary as chronic self-doubt and feelings of intellectual fraudulence....Read More

People buy into people – not products. You’ll have heard this statement before and never before has it been more relevant in a society where we are bombarded by choice. You the founder of your business are the sales person, and by communicating your background, the inspiration behind your business, your driving forces, challenges and...Read More

Are you worried you have become invisible after you had a baby? Have you started to work more flexibly and now find no one seems to know about your achievements anymore? Or worse, people seem to think you are now on the ‘mummy track’ and are no longer interested in achievements anyway, or promotion for...Read More

I remember when LinkedIn first started.  My general opinion was this would never gain enough legs to spring around the City.  Needless to say I was wrong.  There is not one person I know of a senior status who doesn’t have a LinkedIn profile, however, there are so many juniors early on their careers that...Read More