What do charity organisations, medium sized businesses and the Prime Minister have in common? Simple. An advisory group. I am sure you would agree that anyone serious about starting and growing a viable business has and needs an advisory group to provide regular, high level strategic advice on critical business issues that impact on long...Read More
While we may strive for equality in society, if you’re a working woman, you may often find yourself saying “It’s a man’s world.” According to The Guardian, in the UK men earn £26.54 an hour compared to women who earn £18.32. It’s this unfair dispute among genders that adds more pressure on women to work...Read More
In February 2010 I launched my first company, Phenomenal Women Ltd, and, in typical devil-may-care fashion, had my first event scheduled for six weeks later. My public speaking skills were almost non-existent, so I decided I’d better do something about that, PDQ. Thankfully, a speaker I greatly respect, Blair Singer, was delivering a Train the...Read More
One of my favorite things about Instagram is how easy it is to use. And I’m not just talking about how easy it is to create visually-appealing images, but also how fast it is to share your new photos to social networks. Instagram is a photo and video-sharing social network that allows you to create...Read More
If you are unhappy at work and want to do something about it but don’t know where to start, read on because this message is for you. I constantly get approached by women who are unhappy or fed up at work who realise that they need to do something about it but they don’t know...Read More
Are you struggling to understand the value of LinkedIn? Whether you just signed up for LinkedIn or you’re finally ready to brush the dust off an unused profile, we hope you find this post helpful. Step 1: Prepare your profile Your LinkedIn Profile is like a supercharged CV that lets you showcase your experience and...Read More
You’ve thought about using Twitter, but not known where to start? Stop procrastinating. We are here to help in 7 easy steps! 1. Choose the right username Your username, or “handle”, is outward facing and will be what the public uses to identify your business. Ideally, your business name will be available, but if not, you’ll...Read More
With over 1.1 billion users, 75% of small businesses say that Facebook is the most valuable network for marketing their brand. Late to the party? Here are 7 things you need to do to launch your business on Facebook. 1. “Page” not “Profile” Set up a Facebook ‘page’ rather than a “profile” — A ‘page’...Read More
“Letters are above all useful as a means of expressing the ideal self; and no other method of communication is quite so good for this purpose…” – Elizabeth Hardwick Throughout the job seeking process there are a number of opportunities for you to stand out from your competition by ensuring that you send a letter....Read More
Email is not for you. Yes, it is a tried and tested, affordable, easy to use communication medium for small businesses. And yes, with 144.88 billion emails sent every day it is certainly popular. The problem with email is that too many businesses think it is for them, when they are missing who it should...Read More
