“If you want to truly understand something, try to change it.” – Kurt Lewin
In order to continue increasing awareness and to build desire to support the upcoming change; the change management team must reach out to the organization at large. The force field analysis, developed by German social psychologist Kurt Lewin helps a change management team to:
- Identify pros and cons of an option prior to making a decision
- Explore what is going right — and what is going wrong
- Analyze any two opposing positions.